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Factors Determining Consumer’s Acceptance of IoT Technologies

Dr. Sunil Kumar Das Bendi

Abstract


The Internet of Things (IoT) gradually changes businesses and customers by linking real items. Cell phones already link cars, control thermostats, pay bills, and analyse data. The present study looks into the IoT acceptance of the National Electronic Toll Collection (NETC). To build and test an integrated model of consumer acceptability of IoT technologies. A systematic questionnaire was given to 368 responders. Likert scales range from 1 to 7, with 1 representing significant disagreement and 7 denoting strong agreement. Structural equation modelling validated the study model. This study's findings will help IoT practitioners. The integrated model examines the technology, socialisation, and unique user attributes that influence individuals' propensity to utilise IoT technology. It expands TAM effectively in the context of Internet-oriented technologies by linking social impact, enjoyment, and perceived behavioural control. However, other elements, like the opinions of others (social impact), can affect a user's acceptance of Internet-based technology. Also, even if people really desire to execute a behaviour, they lack the necessary possessions and services (perceived behavioural control (PRBC)). TAM characteristics may not sufficiently describe key aspects impacting consumer acceptance of IoT technologies. It affects how consumers embrace new technologies with attitudes about enjoyment, trust, social influence, and PRBC.


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References


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