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Customer Behaviour Analysis on Ecommerce Websites

Sushama Khanvilkar, Maithili Salankar, Ayesha Shetty, Vincia Marian

Abstract


The present study aims at analyzing and predicting the human behaviour of online shopping customers. This paper presents a literary review of recent research on customer purchase forecasting in the context of e-commerce. This paper aims to benefit websites that have started on a small scale. The key contribution is a conceptual research framework that systematically maps this existing literature into two main tasks, such as prediction of purchasing sessions, purchasing decisions.

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References


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