Decoding the Android App Ecosystem: A Deep Dive into Google Play Store Apps and Reviews

Abstract

This analysis delves into the dynamic world of mobile applications within the Google Play Store. Recognizing the ubiquity and profitability of apps, we examine over ten thousand Android apps spanning various categories. Our comprehensive exploration aims to extract valuable insights from the data, enabling us to formulate strategies for fostering both growth and user retention. By harnessing the power of data-driven decision-making, this study equips app developers and stakeholders with the knowledge required to navigate the fiercely competitive app market successfully. Ultimately, it seeks to unravel the intricate tapestry of the Google Play Store, offering a roadmap to maximize app potential.