

AI-Powered Supply Chain Optimization: Integrating CRM, CPQ, and ERP for Enhanced Decision-Making in Boiler Manufacturing
Abstract
In today’s competitive manufacturing landscape, the integration of Artificial Intelligence (AI) into traditional enterprise systems offers a promising pathway to optimize supply chain performance. This paper explores the convergence of Customer Relationship Management (CRM), Configure-Price-Quote (CPQ), and Enterprise Resource Planning (ERP) systems through AI to streamline operations in the boiler manufacturing industry. By leveraging predictive analytics, real-time data synchronization, and intelligent automation, the proposed AI-powered framework enhances decision-making across procurement, production, sales, and customer service. The study uses a case-based approach and simulation models to demonstrate efficiency improvements in lead time, quote accuracy, inventory control, and customer satisfaction. Results indicate a 22% reduction in order processing time and a 17% increase in on-time delivery rates, showcasing the potential of intelligent integration for industry-wide adoption.
References
Chen, L., & Zhang, Y. (2022). AI-Augmented ERP Systems for Smart Manufacturing. Journal of Manufacturing Systems, 62, 85–97.
Kumar, A., & Singh, R. (2023). Intelligent CPQ for Custom Machinery: A Deep Learning Approach. IEEE Access, 11, 112345–112356.
Zhao, Y., et al. (2021). Machine Learning for Supply Chain Disruption Management. Computers & Industrial Engineering, 152, 107018.
Zhou, D., Liu, W., & Chen, S. (2021). Predictive Analytics for Proactive Supply Chain Management. International Journal of Production Research, 59(5), 1389–1403.
Li, J., & Tan, R. (2022). AI in Smart Manufacturing: ERP Integration for Dynamic Scheduling. Advanced Engineering Informatics, 51, 101467.
Borsato, M., et al. (2021). Accelerating CPQ with Machine Learning in Discrete Manufacturing. Procedia CIRP, 97, 527–532.
Nayak, S., & Sinha, M. (2023). AI-Enhanced CRM for Customer Experience and Customization. Industrial Marketing Management, 109, 45–56.
Wang, Y., et al. (2022). Dynamic Inventory Control with AI-Driven ERP. Journal of Operations Management, 68(3), 321–337.
Patel, D., Roy, S., & Thomas, K. (2023). Digital Twins for ERP-CPQ Synchronization. CIRP Annals, 72(1), 289–292.
Singh, V., & Rao, P. (2021). Comparing CPQ Platforms: The Role of AI. Computers in Industry, 130, 103448.
Refbacks
- There are currently no refbacks.