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Impact of Digital Advertisement upon Consumer Buying Behavior in Nepal

Asmita Maharjan, Ji Huisheng

Abstract


As indicated by the various literatures reviewed for the study there seems to be an underlying influence of digital advertisement on consumer buying behaviors and the study tries to identify any such influence on the buying behavior of consumers who use such digital platforms from Nepal. A structured questionnaire with Likert scale is administered to collect related opinions from the respondents. The literatures of the study also indicate that the various digital advertisement styles of a product have certain influence in the consumer’s buying behavior. The study expects to provide valuable insight regarding the importance and effectiveness of digital advertisement.


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References


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