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Funnel Fusion: Where User Engagement Meets Conversion Magic

G. Bramhani, M. Bharathi, T. Aditya Sai Srinivas

Abstract


In this user funnel analysis, we embark on a visual odyssey through the stages of user interaction within our digital realm. Our dataset unravels the mysteries of user behavior, navigating through homepage engagement to the pinnacle of conversions. The funnel, akin to a dynamic carousel, illuminates the twists and turns users encounter. With a playful touch, we explore the conversion magic that happens as users progress from homepage to purchase. This analysis not only visualizes the user's dance through stages but also provides actionable insights into optimizing the digital experience.


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References


https://thecleverprogrammer.com/2023/04/05/user-funnel-analysis-using-python/

https://statso.io/user-funnels-case-study/

https://hex.tech/blog/funnel-analysis/

https://medium.com/multiplyai/user-conversion-funnel-9d957ce3e80c

https://plotly.com/python/funnel-charts/


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