PRODUCT BRAND PERFORMANCE PREFERENCE: HOW FARED THUS FAR ARE CONSUMERS

Abstract

The paper did psycho-metric analysis of product in perceived and/or reality of the performance preference. It premised the analysis on the fact that the characteristics measured in-fact are the factors, that influence buying decision of a product/brand notwithstanding their variety, multidimensionality and operating intensity precipitated by the consumers product knowledge and involvement, attention and comprehension, attitudes and intentions and the probable pathological and psycho-social responses on/for the product or brand. A multi-stage product blind test whereby a scientific experimental research was carried out on respondents randomly selected followed by a control group adjudged to have sound experience and ability to distinguish the various brands based on long time usage of different brands of a chosen consumer product. The application of a member of variable of Discriminant Analysis (DA) confirmed that there exist significant group differences in the all the attributes measured of the various brands of the Milk.

Cite as

Ogunsiji A. Sola, & Ayankola A. Ayansola. (2020). Product Brand Performance Preference: How Fared Thus Far Are Consumers. Recent Trends in Production Engineering, 3(3), 1–8. http://doi.org/10.5281/zenodo.4117446