CUSTOMER RELATIONSHIP MANAGEMENT OF DIFFERENT COMPANIES

Abstract

In today’s fiercely competitive market, customers are at the centre of all business transactions in every sector. Customers are the main reason for every business organization’s existence in today’s global market. Furthermore, achieving global competitiveness and long-term success requires a strategic focus on customer satisfaction. As a result, in this rising economy, the concept of Customer Relationship Management has become a prominent corporate approach. These improvements have altered producers’ consciousness from conventional advertising to fashionable advertising, which contains a good deal greater than simply developing a product, pricing it, selling it, and making it to be had to the goal market. It requires the improvement of trust, a binding force, and a value-brought courting with clients. Customer courting management, or CRM, is the system of organising a cooperative and collaborative courting among the purchaser and seller. Thus, through this article, I have focused on understanding what CRM is and to investigate CRM policies and their impact in several MNCs such as Amazon, BMW, and Apple Inc.

Cite as

Mozammil Hassan, & Sadique Hassan. (2021). Customer Relationship Management of Different Companies. Recent Trends in Production Engineering, 4(2), 1–6. https://doi.org/10.5281/zenodo.5163054