Preference for Product Brand Performance

Abstract

The product's perceived and/or actual performance preference were the subject of the paper's psychometric analysis. The analysis was based on the fact that the characteristics that were measured are, in fact, the factors that influence a consumer's decision to buy a product or brand, regardless of their variety, multidimensionality, or operating intensity. These factors are caused by the consumer's product knowledge and involvement, attention and comprehension, attitudes and intentions, and the potential for pathological and psycho-social responses to the product or brand.

a multi-stage product blind test in which a scientific experiment was carried out on randomly selected respondents, followed by a control group that was determined to have sound experience and the ability to distinguish between the various brands based on long-term use of a selected consumer product.

A member of the Discriminant Analysis (DA) variable was used to confirm that there were significant group differences in all of the attributes measured by the various Milk brands.