Influence of Branding on Consumer Behaviour in Finance

Abstract

This paper analyzed the impact of marking on shopper conduct in the financial area. Access Bank PLC was chosen and clients of their two branches in Osogbo were utilized as respondents for this review. Essential information was gathered through the survey managed on clients of the bank. Straight relapse and Analysis of Variance (ANOVA) were utilized to inspect the impact of brand picture on customer conduct and the impact of brand mindfulness on purchaser behavior at 0.05 level of significance. The outcomes showed that brand picture and brand mindfulness altogether affects customer conduct. It is inferred that for banks to make due and to remain exceptionally aggressive rely upon brand picture and brand mindfulness. It is hence prescribed that to keep major areas of strength for an and stay cutthroat, bank should lay more accentuation on brand mindfulness and guide out systems that will make their bank stand apart since purchasers will just perceive and review the brands that they are very much aware of.