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Digital Marketing of LG India

Krithika P

Abstract


The following paper is an exposition of the LG India digital marketing initiatives specifically the keyword strategies, website SEO, bidding for keywords, Facebook, Instagram and linked in accounts. Further, the paper considers LG India’s send electronic mail and web reputation administration scheme. In this context, the purpose of the present analysis is to identify how LG India establishes itself in the highly competitive context of India by implementing a highly integrated approach to digital marketing.


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References


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