| Issue | Title | |
| Vol 2, No 1 (2025) | A STUDY ON AMULS CREATIVE ADVERTISING; LEVERGING POPULAR CULTURE FOR BRAND EQUITY | Abstract |
| Darisa Gayathri Sreya | ||
| Vol 2, No 1 (2025) | A STUDY ON COMPARING TRADITIONAL AND DIGITAL ADVERTISING: WHICH DRIVES BRAND SUCCESS? | Abstract |
| SHILPA G | ||
| Vol 1, No 2 (2024) | A study on Indian Olympians brand endorsement before and after Paris 2024 Olympics | Abstract |
| Shreya G H | ||
| Vol 2, No 2 (2025) | A Study on the Factors Related to Social Media Influencers that Influence Generation Z’s Purchasing Decisions | Abstract |
| Minal N | ||
| Vol 2, No 2 (2025) | Analysing Consumer Switching Decisions in Airtel | Abstract |
| C mohammad Khaif | ||
| Vol 2, No 2 (2025) | Balancing Trust and Validity: AI Creating Content for Brands. | Abstract |
| Shashank N N | ||
| Vol 3, No 1 (2026) | Can Do, Will Do: How Rewards Enhance Employee Voice through Motivation | Abstract |
| B. Anuradha, C.S. Jayanthi Prasad, K. Teja Sri, T. Aditya Sai Srinivas | ||
| Vol 1, No 2 (2024) | Challenges in Operations Management Design | Abstract |
| Anant Dattatray Awasare | ||
| Vol 2, No 2 (2025) | Challenges of Digital Marketing in International Markets | Abstract |
| Darisa Gayathri Sreya | ||
| Vol 1, No 2 (2024) | Customer Views on Banking Services | Abstract |
| Sonali Dubey, Aditi Upadhyay, Arvind Yadav, Deepak Chourey, Jayraj S., Yuvraj Yuvraj | ||
| Vol 2, No 2 (2025) | Developing Clear and Concise Internal Communication | Abstract |
| Prajwal Galagali, Nagesh H N | ||
| Vol 2, No 2 (2025) | Digital Marketing of LG India | Abstract |
| Krithika P | ||
| Vol 1, No 2 (2024) | Digital Marketing Strategies of Gillette India | Abstract |
| Kiran Kumar | ||
| Vol 1, No 2 (2024) | E- Shopping -The New Trend | Abstract |
| Yamini Pandey, Azad Alam, Swati Pathak, Abhidan Peter, Abhinav Pratap | ||
| Vol 2, No 1 (2025) | Evaluating the Role of Virtual Digital Assets in Diversifying Investment Portfolios | Abstract |
| Sai Priya KV | ||
| Vol 1, No 2 (2024) | EXPLORING THE CONSUMER BEHAVIOUR EFFECT ON DIGITAL MARKETING CHANNELS | Abstract |
| Bhagya J Nekar | ||
| Vol 2, No 1 (2025) | FINTECH ADVANCEMENTS AND THEIR EFFECT ON LEGACY BANKING SYSTEMS | Abstract |
| SWAROOP N | ||
| Vol 1, No 2 (2024) | From Cash to UPI: A Detailed Study on Changing Consumer Payment Behaviour in India (a transition in payment method with reference to Bengaluru city) | Abstract |
| Prashant Itnal | ||
| Vol 2, No 1 (2025) | Gamification on marketing | Abstract |
| G. PAVANI | ||
| Vol 3, No 1 (2026) | Impact of Forensic Audits on Fraud Detection and Prevention within the Ekiti State Internal Revenue Service (EKIRS) | Abstract |
| FAKIYESI Oyindamola Adesola, Fakiyesi Stephen Taiwo, Adekanmbi John Ayodele | ||
| Vol 3, No 1 (2026) | IMPACT OF MARKETING COMMUNICATION ADOPTED ON THE PERFORMANCE OF INTERNATIONAL BREWERY AND NIGERIA BREWERY | Abstract |
| Olubunmi I Olaifa, Ojewola Adebisi Abraham | ||
| Vol 2, No 2 (2025) | IMPLEMENTING MySQL IN REAL TIME MARKETING CAMPAIGN | Abstract |
| SANASAM PINGKY DEVI | ||
| Vol 1, No 1 (2024) | Importance of Organization Management for Effective Operations | Abstract |
| S. Gharge | ||
| Vol 2, No 2 (2025) | My SQL for Analysing Consumer Behavior in Online Shopping Platform | Abstract |
| P. Mohanapriya | ||
| Vol 2, No 2 (2025) | Predicting and modelling top 5 cryptocurrencies | Abstract |
| GURURAJ M V | ||
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