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My SQL for Analysing Consumer Behavior in Online Shopping Platform

P. Mohanapriya

Abstract


This paper looks into the usage of MySQL for analysing consumer behaviour in online retail platforms. It discusses the design of the database, the query techniques, and the analytics to be used in extracting meaning from transactional data. The paper gives examples on how MySQL helps businesses understand their purchasing trends, optimize inventory, and personalize their efforts at advertising.


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References


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