IMPLEMENTING MySQL IN REAL TIME MARKETING CAMPAIGN

Abstract

In today world real time, successful marketing has become very crucial part of any organization. This paper focuses on the application of SQL in the real-time marketing campaigns, addressing the potential ways of using it for extracting valuable information from a range of campaigns, and enhancing their performance based on analysis of real time analytics. It includes data extracted from behavior- based customer segmentation, estimation of engagement rates and determination of relevant KPIs. It helps in the management of marketing databases; it also enables the organization to segment customers according to their buying behaviors, strategies the campaigns and even track the performance at real time. It provides database to transform real time advertising campaigns through real-time data analysis to make strategic decision.

This project aims to build and Implement A marketing campaign data management system database that looks after all the details and information of the business. With the help of MySQL software this database is implemented. The entity relationship diagram and schema of the database are also created which give a clear idea and functionalities provided by the database system. This study endeavors to assist the marketers, analysts or any business-oriented decision to optimize the use of SQL. By real time campaign optimization, they gain immediate or direct feedback, impressions based on customer interest, preferences.