Balancing Trust and Validity: AI Creating Content for Brands.

Abstract

This study investigates consumer behavior on artificial intelligence created content in brand correspondences, featuring the significance of credibility and validity. Buyers incline toward content creation with human-like experience to value and trust marks that uncover artificial intelligence use. While automated intelligence is esteemed as a strong instrument for creators, over-dependence on it can cause correspondence to feel impersonal and influence trust. Regardless of its impediments, artificial intelligence demonstrates powerful for explicit applications, for example, customized proposals and information driven approach. The discoveries highlight the requirement for human oversight in artificial intelligence driven content to keep up with trust and validity in brand correspondences.