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Key to Satisfied Customers

Kalpana Singh, Sumit Singh, Sudeep Gour, Deepesh Pandey, Harsh Chaturvedi, Nikhilesh Chaturvedi, Lalit Namdev

Abstract


This article explores the concept of Customer Relationship Management (CRM) since its inception and shows how it  can enhance an organization's image by ensuring customer satisfaction. In today's competitive market, especially for service-oriented firms, implementing CRM is essential for building a loyal customer base. The study aims to deepen the understanding of CRM and its various perspectives, demonstrating its benefits for both customers and organizations.

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References


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