Open Access Open Access  Restricted Access Subscription Access

M.B.A STUDENTS’ GENERAL ATTITUDE TOWARDS ORGANIC PRODUCTS

KUMUDA G

Abstract


The research is a comprehensive research paper that delves into my analysis of M.B.A students’ general attitude towards Organic products by conducting online survey. The study utilized creation of survey form with the help of Survey Heart Mobile App and Survey Heart Website. The research involved questionnaire preparation, preparation of Likert questions for survey, floating of survey questionnaire midst M.B.A classroom of P.E.S University, primary survey data collection, and building S.L.R & M.L.R models for the responses available. The research paper body contains Introduction, Literature review, Research Methodology, and S.L.R & M.L.R model Analysis & Interpretation. The research paper is concluded and enclosed with references utilised. The research utilized primary data and secondary references for completion and interpretation of results to achieve its objectives.


Full Text:

PDF

References


Anca Monica Brata, A. I. (2022). Consumers’ Perception towards Organic Products before and after the COVID-19 Pandemic: A Case Study in Bihor County, Romania. International Journal of Environmental Research and Public Health.

Bajpai, N. (2012). Business Statistics. Pearson Education.

Derk Jan Stobbelaar, G. C. (2007). Adolescents’ attitudes towards organic food: a survey of 15- to 16- year old school children. International Journal of Consumer Studies, 349-356.

Eleni Malissiova, K. T. (2022). Organic food: A Study of consumer perception and preferences in Greece. Applied Food Research.

Google Forms. (n.d.). Retrieved from google.com/forms: https://www.google.com/forms/about/ Greenwood, M. (2022, December 16). LibreTexts Statistics. Retrieved from

https://stats.libretexts.org/:

https://stats.libretexts.org/Bookshelves/Advanced_Statistics/Intermediate_Statistics_with_R

_(Greenwood)/08%3A_Multiple_linear_regression/8.01%3A_Going_from_SLR_to_MLR

Gulden Kaya Uyanik, N. G. (2013). A study on Multiple linear regression analysis. ScienceDirect (pp.

-240). Turkey: Elsevier.

Hariaji, J. (2021). Simple Linear Regression (SLR) Model and Multiple Linear Regression . Research Gate.

Harika. (2022, October 21). Analytics Vidhya. Retrieved from https://www.analyticsvidhya.com/: https://www.analyticsvidhya.com/blog/2021/05/learn-simple-linear-regression-slr/

Miah, F. (2021, August 9). Medium. Retrieved from https://medium.com/:

https://medium.com/@faysalMiah/multiple-linear-regression-9c835d6d8b5b

Mohamed Bilal Basha, a. D. (2019). Indian consumers' attitudes towards purchasing organically produced foods: An empirical study. Journal of Cleaner Production , 99-111.


Refbacks

  • There are currently no refbacks.