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Service Quality and Performance of Easy Bikes: A Comparative Study with Local Transport Systems in Manikganj Municipality

Barsha Paul, Mohammad Mizanur Rahman, Sabrina Sharmin

Abstract


This study examines the service quality and performance of Easy Bikes in relation to conventional local transportation systems in Manikganj Municipality, with a specific focus on battery-operated auto-rickshaws. The methodology comprises an extensive examination of existing literature, the establishment of clear objectives, and a meticulous survey procedure. Data was collected from a total of 210 users and 165 easy bike operators using purposive sampling approaches. Additionally, secondary data obtained from appropriate agencies were utilised. The Performance Index Scale was employed to assess and quantify the service performance of easy bikes, with data analyzed using visual representations and performance measures. The result indicated that battery-powered auto-rickshaws are mainly preferred by younger individuals and students, with 41% stating that the biggest factor influencing their choice is the cheaper travel expenses. Most journeys are short, typically spanning 2 to 3 kilometers, and the service is commonly utilized on a regular basis (34%), typically 4 to 6 days a week users are 29%. Battery-operated auto-rickshaws demonstrate superior performance in terms of fare rate and trip time, however, they encounter difficulties in ensuring safety, travel comfort, and service distribution. Paddle rickshaws provide superior trip comfort and safety in comparison, whilst battery-operated rickshaws do extremely well in journey time and crowd management. For short trips, Manikganj Municipality's easy bike/auto rickshaw is convenient and affordable. To improve user satisfaction, safety and service distribution must be improved for auto rickshaw. Regulators and transportation providers can better understand service deficiencies and enhance the urban transportation system by contrasting one local transportation alternative with another.


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References


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