Effect of Digital Advertising on Nepali Consumer Purchase Behavior

Abstract

As demonstrated by the different literary works inspected for the review there is by all accounts a hidden impact of computerized commercial on shopper purchasing ways of behaving and the review attempts to distinguish any such effect on the purchasing conduct of buyers who utilize such advanced stages from Nepal. An organized poll with Likert scale is directed to gather related feelings from the respondents. The writings of the concentrate likewise show that the different computerized ad styles of an item have specific impact in the customer's purchasing conduct. The review hopes to give significant understanding with respect to the significance and viability of computerized promotion.