E- Shopping -The New Trend

Abstract

The landscape of online shopping in India is rapidly evolving and has significant potential for exponential growth in the future. This sector represents a dynamic area of technological advancement, integrating deeply into everyday life and connecting individuals to the broader economic culture. Traditionally, shopping has primarily catered to middle and upper-class women, and it remains a multifaceted and hierarchical activity.

Online shopping involves purchasing products or services via the Internet. The terms online shop, e-shop, e-store, internet shop, web shop, web store, online store, or virtual store draw parallels to physical retail spaces like brick-and-mortar stores or shopping malls. By establishing an online presence, retailers can broaden their market reach and attract consumers who might not visit physical stores. The main allure of online shopping is its convenience, enabling consumers to make purchases easily and securely from the comfort of their homes.

Furthermore, online shopping platforms provide access to a wide array of products across various categories, allowing consumers to compare different items and find the best deals. While the advantages of online shopping are significant, they are accompanied by potential risks that consumers need to consider.

This research aims to examine the emerging trends in online retail shopping. It explores various factors that influence consumers' decisions to purchase from either traditional retail stores or online platforms. The study also considers the criteria used by customers, particularly women, when comparing online shopping with in-store shopping.