Vol 1, No 2 (2024)

Open Access Open Access  Restricted Access Subscription Access

Table of Contents

Articles

THE IMPACT OF DIGITAL PAYMENT OF YOUTH’S DAY-TO-DAY EXPENDITURE
K S BHARATH KUMAR, Dr. SHREEVAMSHI
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1-12
Customer Views on Banking Services
Sonali Dubey, Aditi Upadhyay, Arvind Yadav, Deepak Chourey, Jayraj S., Yuvraj Yuvraj
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13-19
The Crucial Role of Decision Making in Effective Management
Vishal Khade
PDF
20-23
E- Shopping -The New Trend
Yamini Pandey, Azad Alam, Swati Pathak, Abhidan Peter, Abhinav Pratap
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24-33
Challenges in Operations Management Design
Anant Dattatray Awasare
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34-37
VIDEO MARKETING EFFECT ON CONSUMERS’ INTENT TO BUY
Hruthika GA, Brijesh Singh
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38-42
Digital Marketing Strategies of Gillette India
Kiran Kumar
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43-58
EXPLORING THE CONSUMER BEHAVIOUR EFFECT ON DIGITAL MARKETING CHANNELS
Bhagya J Nekar
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59-65
A study on Indian Olympians brand endorsement before and after Paris 2024 Olympics
Shreya G H
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66-76
From Cash to UPI: A Detailed Study on Changing Consumer Payment Behaviour in India (a transition in payment method with reference to Bengaluru city)
Prashant Itnal
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77-84