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Customer Views on Banking Services

Sonali Dubey, Aditi Upadhyay, Arvind Yadav, Deepak Chourey, Jayraj S., Yuvraj Yuvraj

Abstract


The banking system is a crucial component of a nation's economy, indispensable in modern society. It plays a vital role in the economic development of a country and forms the backbone of the money market in advanced economies. Globalization has introduced significant changes in the products and services offered to Indian customers, leading to a noteworthy transformation in the Indian banking sector over the past decade. This study examines the services provided by public and private sector banks, focusing on customer perceptions in Bhopal city. It also analyzes improvements in banking services. Various tools were used to analyze the data. The study aims to assist bankers in educating their customers by providing technologically advanced services to enhance customer satisfaction.


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References


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