VIDEO MARKETING EFFECT ON CONSUMERS’ INTENT TO BUY

Abstract

In this digitalised and modernised world Advertising through video content in social medias and websites are increasing. So, the purchasing intent will increase through video marketing more compared to the traditional advertising. Therefore, in this research paper it has been done in research on the topic impact of media marketing and the purchase intent this research as done by collecting the primary data. This study shows how Various variables impact the purchase intent. In this study some of the variables like video content video quality duration emotional appeal these types of variables impacting the purchase intent is shown in this study by collecting the primary data. The primary data has been collected by the form of Google phones by some of the questionaries with having both dependent and independent variables and then for the collected data it has been done on multiple regression with help of spaces software and the results Have been concluded.