Digital Marketing Strategies of Gillette India

Abstract

The research paper discusses about digital marketing strategies of Gillette India, which advocates the harmonization of their concept with today’s digital environment. The paper analyses different aspects of Gillette India’s online marketing communication and promotion, such as keywords, website optimization, bidding on keywords and social media marketing on Facebook, Instagram and LinkedIn. Also, the research analyses the aspects of the Gillette company regarding its email marketing and the management of the online presence. A quantitative research methodology is employed to assess the effectiveness of the expounded digital marketing strategies on consumers’ buying behaviour. The research demonstrates that website experience and online reputation are key drivers of consumer behaviour that should be acted on for optimizing customer experience and therefore sales.