A STUDY ON COMPARING TRADITIONAL AND DIGITAL ADVERTISING: WHICH DRIVES BRAND SUCCESS?

Abstract

This research aims at assessing the near adequacy of conventional and computerized promoting in enhancing brand achievement. As scenes of publicizing have evolved with new headways, diverse brands are put to the challenge of deciding right medium to enhance their reach. Traditional advertising such as TV, radio and newspapers has typically been the staple method of brand development providing mass audience coverage and strong impressions known as brand image and equity. However, with the recent advances in the digital platforms like social media, search engines and mobile applications, there are targeted, cost effective and engaging strategies and models for consumer communication. This paper takes a gander at the advantages and weaknesses of both offline and web based promoting through correlation of the most basic components, which include; brand acknowledgement, client believability, dedications levels, and profit from interest (rewards to risks).

In this context, the investigation takes a near perspective of crusades from various kinds of organizations, reinforced with brand audit surveys, consumer studies, and mission delivery indexes. Outcomes propose that whereas standard promoting remains credible in achieving general brand exposure and credence, computerized advancement consistently precedes in particular reach and continual application after. In addition, computerized stages give the chance to brands to interface with specialty gatherings and change processes constantly; this makes advertising a higher ROI in particular settings. Finally, the findings suggested that an integration way involving both traditional and digital methods is the most effective to achieve the maximum level of supported brand success. Lastly, the paper concludes by urging brands to adjust their publicizing structures in relation to particular mission statements, trends in industries and the target demographic.