Journal of Research and Review in Digital Marketing and Communications (e-ISSN: 3048-8915)

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Home > Archives > Vol 2, No 1 (2025)

Table of Contents

Articles

Transforming Investment Strategies: AI-Driven Portfolio Optimization Vinay M

PDF 1-6

A STUDY ON AMULS CREATIVE ADVERTISING; LEVERGING POPULAR CULTURE FOR BRAND EQUITY Darisa Gayathri Sreya

PDF 7-12

A STUDY ON COMPARING TRADITIONAL AND DIGITAL ADVERTISING: WHICH DRIVES BRAND SUCCESS? SHILPA G

PDF 13-20

FINTECH ADVANCEMENTS AND THEIR EFFECT ON LEGACY BANKING SYSTEMS SWAROOP N

PDF 21-26

The Role of Digital Reviews and Ratings in Shaping Consumer Purchasing Decisions for Smartphones Kiran Kumar

PDF 27-40

Gamification on marketing G. PAVANI

PDF 41-47

Research on Order accuracy and Customer Satisfaction in Online shopping Aishwayra A S

PDF 48-53

Evaluating the Role of Virtual Digital Assets in Diversifying Investment Portfolios Sai Priya KV

PDF 54-61

The Role of Artificial Intelligence In Tax Administration And Compliance Jaideep N A

PDF 62-71

Using MySQL for Storing and Analysing Sensor Data in IoT Systems Kiran H M

PDF 72-78